I partnered with Parkinson Association of Alberta to help them manage their social media and email marketing. We were looking to increase general engagement, provide a more consistent and professional image, and be able to deliver key information for their upcoming Step 'n Stride campaign.
My focus for this campaign was to present a warmer and more approachable brand that highlighted their primary colour. I also focused on imagery that was playful, bright, and still stayed within that realm of professionalism.
Finally, I created a conclusion video for their Cars for a Cause Campaign that focused on delivering their message, engaging a younger audience, and broadening their engagement.